Senior Social Media Specialist: Cigna, Bloomfield, CT -Freelance
Daily proofreading/traffic check of all scheduled posts in the enterprise publishing platform (Percolate)
Schedule social media content on all Enterprise Channels
Channel Manager for Instagram, Pinterest, and Google+, including posting and moderation
Community Moderation of Brand posts on Facebook and Instagram, including flagging anything urgent for iCSA team when necessary.
Copywrite for Enterprise social articles, including Social Team’s Newsletter
Assist with copywriting on request for international partners
Create and manage social media campaigns for business partners, including writing social copy and producing branded graphics in Photoshop
Review social post copy and creative submitted by MRM and offer edits/feedback on behalf of Social COE
Provide daily media report (pulled from Percolate) on request
Post new content to Brand micro site (Cigna.com/together)
Social Media Manager: LocalVox, Milford, CT.
Develop a winning Social strategy for clients using industry best practices
Consult with multiple clients to understand their social marketing objectives
Follow SRM campaign through to completion while providing guidance and making sure all deliverables are met and successfully implemented
Monitor feedback and respond to reviews on sites such as Google+, Yelp, Twitter & Facebook
Manage day to day emails and phone calls with clients
Develop content calendar and topic framework
Social profile optimization: branding aesthetics, consistent business details & optimizing content with impact keywords
Fully manage community interactions: monitor conversations, respond to reviews and comments, generate conversation.
Build a highly engaged social media following for our clients across Facebook, Twitter, Google+ and relevant social channels month over month.
Improve and drive the social reputation of clients on review sites such as Yelp & Google+
Freelance Production Assistant: A+E Television Networks -Includes: A+E, Lifetime, History, FYI, H2, LMN, Stamford, CT
Format 'home video’ and ‘TVE’ masters for History, A&E, Biography, and Lifetime shows distributed to various network partners
Provide screeners to key partners such as LIONSGATE
Perform various fixes to shows for delivery i.e.: s&p, blurs, bleeps, etc.
Work efficiently to meet deadlines for the delivery of content to internal and external digital platforms.
Produce short form content for marketing administrators' review.
Use MediaPulse library system to compile metadata, place dub orders, and request reels for edit sessions.
Assist in the process of creating branded DVD and Blu-ray releases for popular series on all channels within A&E Networks.
New Media Manager/ Editor-in-Chief GUESS Access: GUESS? Watches, Norwalk CT
Oversee the global fashion brand blog on guesswatches.com
Daily management of international team of blog contributors including: content, editing, editorial calendar & maintaining brand integrity
Engage bloggers to motivate them to make content suggestions/edits to ensure best blog material
Edit, proofread and submit posts to meet established tone, theme and style.
Review/approve comments on website providing strategic vision, translations and budget.
Assist the New Media team with Facebook initiatives and helping create and post content to over 2 +Million Facebook Fans.
Freelance Production Assistant- Special Projects Include: MTV Movie Awards, The Hills, The City: MTV Networks, New York, NY
Add video/photo based content to database to display on mtv.com
Write headlines, promo copy and descriptions for website
Conduct editor research as needed
Use xml, html, excel, final cut, adobe Photoshop, CMS
Internships/Independent Studies
Masters Program Thesis: ABC News 20/20, ABC News 20/20, New York, NY
Assist producers with show concepts, research and various projects
Assist live on set with Barbara Walters, Chris Cuomo, Diane Sawyer, Deborah Roberts and Elizabeth Vargas
Contribute content to abc.com
Conduct thorough research for weekly segments and following up with guests & fact check all segments before air
Assist producers with show concepts, research and various projects
Assist live on set with Barbara Walters, Chris Cuomo, Diane Sawyer, Deborah Roberts and Elizabeth Vargas
Contribute content to abc.com
Conduct thorough research for weekly segments and following up with guests & fact check all segments before air
Master’s Program Independent Study: Oprah Magazine/ Oprah.com, New York, NY
Designed web pages for Oprah.com creating original and promotional copy.
Served as a liaison within the editorial and web departments working with editors on timely content
Provided insight based on metrics and social media strategy and conducted photo research for web
Participated in senior producer content meetings for Oprah’s last season
Worked alongside senior editors giving creative feedback on pieces
Editorial Intern turned Freelance Red Carpet Reporter, Us Weekly Magazine, New York, NY
Interview celebrities on red carpet, one-on-one or by phone Names include: Bette Midler, Stevie Wonder, Julianne Moore, Diane Keaton, Harrison Ford, Michael Kors, Laura Linney, Alan Cumming, Bethenny Frankel etc. (full list & clips available upon request)
Attended private movie screenings and press conferences for newly released films
Assisted PR events for private celebrity luncheons for Rolling Stone/US Weekly
Sports Correspondent: The Record Journal Newspaper, Meriden, CT
Layout scoreboard pages using Quark Express
Conduct phone & in-person interviews with coaches/teammates after games
Write sports related stories and features as needed
Assist editors in pitch meetings
Undergraduate Internship: The Hartford Courant/ctnow.com
Contributor to the ‘5 Places’ section- submitted food reviews and nightlife pieces
Update database with follow up calls to local dining, concert and nightlife establishments
Update database as necessary when cold calling lead stories
Education
Quinnipiac University (Graduated 2008)
Bachelor of Arts - Major: Journalism / Minor: Sociology - Dean’ s List
Entertainment Writer: ‘The Chronicle’ Newspaper
Central Connecticut State University (Currently pursuing since 2011)
Master of Arts - Major: Communications/ PR- Dean’s List
Computer Skills
MS Word, Excel, PowerPoint, Outlook
Online Content Management Systems and Databases
HTML, XML, Basic Photoshop
All Social Media Platforms: Facebook, Instagram, Twitter, Google+, Yelp, Pinterest
Canva/Pagemodo
Sprout Social/ Hootsuite/ Shoutlet