Like what you see?


My social media experience includes managing up to 11 clients and their social media platforms from all over the country and industries. Some of my duties included: onboarding, develop an in depth content strategy, consult with multiple clients to understand their social marketing objectives for FB, Twitter, Google+ & Yelp. I also monitored feedback and respond to reviews & develop content calendar and topic framework. I came up with all writing content/images. 


Prior,  I spent 3 years at A+E Television Networks in their post-production team dealing with all shows airing on A&E, Lifetime, FYI, History and H2. I assisted producers as well as conducted edits on my own for shows delivering to I-tunes, TV Everywhere and Home Video along with other key administrative duties: i.e. updating the database, sending tapes to vendors and making sure edit sheets are equipped with correct show information and handing off transcripts.


I was a New Media Manager and Editor in Chief of the GUESS Access Blog for GUESS Watches within their new media/creative team. GUESS Access is an international fashion blog with contributors all over the world and translated into 8 different languages. I dealt with the content, editorial calendar and manage the blog in conjunction with Facebook. I managed the GUESS Watches Facebook page creating content for over two million fans as well as launching a global Twitter campaign.


I had the pleasure of being part of the Us Weekly freelance team in their editorial department. I attended red carpets and have interviewed a wide range of celebrities from Andy Cohen, Bette Midler, Stevie Wonder, Michael Kors, Julianne Moore, Laura Linney, Melissa Leo, etc. I attended private screenings and press conferences for newly released movies. I transcribed interviews when needed and built relationships with different PR companies who needed events covered.


I also did some freelance work for ABC News: 20/20 in their editorial/web department. I assist editors with deadlines, special projects, shoots and content on the website. I was able to work on set with talents like Barbara Walters, Diane Sawyer, Chris Cuomo and Elizabeth Vargas.


I had an Independent Study while pursuing my Master's in the web department of  Oprah.com/O Magazine aka Mamma O Headquarters. I produced their web pages on Oprah.com using XML and CMS as well as building their monthly web lineups and spreadsheets for the editors and fellow producers.


I was a production assistant for MTV.com for a short period of time assisting special projects ranging from 'The Hills' and the '2010 MTV Movie Awards.' I was writing copy for mtv.com and posting videos/photo galleries and feeds.



Erica's  Professional  Background 


Social Media Management 

Skills Include:


  • Social Media 
  • Writing 
  • Public Relations 
  • Communications 
  • Blogging
  • Television 
  • Journalism 



​